McLaren keep Coca-Cola partnership fizzing
McLaren Racing have announced The Coca-Cola Company will continue to be their Official Soft Drinks Partner in the 2021 season.
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McLaren Racing have announced The Coca-Cola Company will continue to be their Official Soft Drinks Partner in the 2021 season.
5 February, 2021 McLaren Racing today announced a partnership extension with Coca-Cola, which will see the beverage brand continue as the Official Soft Drinks Partner of the McLaren Formula 1 team. Since McLaren and Coca-Cola first partnered in 2018, a range of commercial activations have engaged consumers globally through the McLaren Formula 1 team. Following the success of the ‘Coke Driven to Deliver’ campaign, in collaboration with Coke customer Amazon in 2020, the brands will continue to work together on new campaigns with the new McLaren F1 driver line-up of Lando Norris and Daniel R...