Ad wars: Why one upmanship in advertising makes for great headlines | Advertising
linkedin The ad world is no newbie to communication which pits one brand against another. Whether any sort of comparison is a case for proving one’s superiority over the other or is simply a gimmick to gain momentary recognition, is debatable. Over the history of advertising, comparisons have provided unforgettable campaigns, right from the infamous cola wars between Coke and Pepsi beginning in the late 1970s, to the war between Lalitaji’s Surf, and Nirma detergent powders in India. In recent news, German wellness brand Sebamed made headlines through its print and di...
Source: campaignindia.in