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>> a big problem for any business that relies on selling, sales people, is cold calling. what is the best way to find the person that you need to reach in a company to make your sales presentation to? >> well, do you remember the first rule of fight club? the first rule was we don't talk about fight club. well, the first rule of cold calling is we don't sound like a cold call. there's two things that go into that. the first is how you speak. you have to call someone with confidence in your voice, not fear. but the second one is even more important, and that is you need to know the name of the ...

>> a big problem for any business that relies on selling, sales people, is cold calling. what is the best way to find the person that you need to reach in a company to make your sales presentation to? >> well, do you remember the first rule of fight club? the first rule was we don't talk about fight club. well, the first rule of cold calling is we don't sound like a cold call. there's two things that go into that. the first is how you speak. you have to call someone with confidence in your voice, not fear. but the second one is even more important, and that is you need to know the name of the ...

They tend to be quite rule-bound and quite bureaucratic and there's probably a lot of dos and don'ts that maybe should be reassessed. but this has real big implications, right? >> i think so and it seems to me that anthony was describing it in a way that doesn't seem to fit the emerging reality of the situation. it does appear to be purposeful and republicans with a lot more experience dealing with foreign policy than you, me or anthony have characterized it as a purposeful call. i talked to ari fleischer, for example, george w. bush's press secretary. he said, i welcome this so long as it's o...

Purposeful call. i talked to ari fleischer, for example, george w. bush's press secretary. he said, i welcome this so long as it's on purpose because the status quo needs to be changed in the u.s./china relationship. i don't wlebelieve that this wan accident. i don't believe that the president of taiwan was cold calling the president and then, oh, i just happened to pick up the phone. no. i think it was on purpose. the only question is if it is seen in retrospect as a fast ball or is this something that actually triggers a brawl with consequences. >> well, here's steven moore. tom cotton immed...

Leniency on after that discussion. >> one of the things i read that i think is so interesting about this pope is he's known as a cold calling pope. we know last year he called a woman who had married a man who had been divorced and said you are welcome at the church, you are welcome to receive communion at the church, which is against what was practiced previously. why do you think the pope feels so strongly about this, enough so to just call people on the phone? i don't know what i'd do if somebody said the pope is on the phone. that is unique, is it not? >> it certainly is. so many people ha...