'Return To Normal' Lifts Demand For Tetley Cold Infusions
4th May 2021 After the market for its Cold Infusions range was dampened by the requirement to stay at home during the pandemic, Tetley has revealed that glimpses of warmer weather and the prospect of returning to something near normal is sparking interest in the category again. Sales volumes of Tetley Cold Infusions grew 13.7% over the four weeks to 27 March. Nearly 40% of Tetley Cold Infusions are consumed when out and about, so gearing up for summer interest, the brand is launching a new digital campaign including social, VOD and influencer activity. Itâs spearheaded by two-times Olymp...