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Because human nature is what it is. i think it's going to peter out. i think that community organizations acorn behind this to start with, wanted the momentum to continue, but i feel a feeling that once the cold kicks in they're out o [ female announcer ] investing for yourself is a necessity. i find investments with e-trade's top 5 lists and use pre-defined screeners to work smarter. not harder. i depend on myself to take charge of my financial future. [ bell dinging ] ...was it something big? ...or something small? ...something old? ...or something new? ...or maybe, just maybe... it's someth...

Because human nature is what it is. i think it's going to peter out. i think that community organizations acorn behind this to start with, wanted the momentum to continue, but i feel a feeling that once the cold kicks in they're out of there. >> jon: when we come back, a look how headlines are written. ...