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DDB Aotearoa takes out coveted Agency of the Year title at the 2022 Axis Awards; Saatchis scores Grand Axis for Global Women 'Career-Limiting' campaign; FINCH named Production Co. of the Year – Campaign Brief
For the first time in the Axis Awards 42-year history the decision was made to take the 2022 Axis Awards online. With over 500 entries, 56 judges, 6 generous sponsors, and what seemed like a million zoom calls, the creative advertising industry still managed to come together (virtually) to celebrate
Source: campaignbrief.com
Beyond Binary Code by Colenso BBDO
New Zealand-based telco Spark has launched a campaign that aims to change the way businesses collect gender data.
Source: thedrum.com
Spark and Colenso BBDO create piece of code that rewrites the Internet to see all genders
Spark and Colenso BBDO have launched Beyond Binary Code. Co-created with OutLine and non-binary communities, the code revises the way organisations collect gender data by updating website forms and fields with gender inclusive options so everyone can feel seen.
Source: campaignbrief.com
Spark creates non-binary code to change the way businesses collect gender data
New Zealand-based telco Spark has launched a campaign that aims to change the way businesses collect gender data.
Source: thedrum.com