Kalamazoo Student Project Leads To Real Help For Local Businesses
Kalamazoo Student Project Leads To Real Help For Local Businesses A marketing project assigned to students at Kalamazoo College morphed into actual help for a few businesses right here in Kalamazoo. According to a post from Kalamazoo College, a Professor of Business Management, Amy MacMillan, teaches a class called "Principles of Marketing". In the past, I'm sure, MacMillan would create scenarios for her students to come up with business plans and so on. But, this year she decided to change it up. In the fall, Professor MacMillan challenged her students to come up with a real-life, actionab...
Source: wbckfm.com