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The company, obviously, benefits. >> sales continue to climb, and both colleen and alex say it's the combination of the founder and the ceo that have gotten them there. >> the founder's perspective is often very different than anybody else's, and it's important to put yourself in their shoes from time to time. we all like to look back and say, well, there's things i would do differently, sure, but at end of the day, i think we did it quite right. >> all right, now your dog has a toy. your dog is watching tv. it is time for feeding him. that's why we have you, alex, you're pitching in our eleva...

Is, we have 12 things that we need to be watching. >> all that changed when he heard about colleen. it was 2013. >> i was itching for a smarter partner, and it still took years to find the right person. i like to say that colleen rescued our company. >> she'd been working as the ceo of another business, so she had the business chops, and not only that, but she loved animals. >> i worked with company founders in the past, and i learned very quickly what it's like to, you know, run a business with the founder very involved. >> alex and colleen agreed she'd come on board, but made a keen decision...

Watching. >> all that changed when he heard about colleen mccracken. it was 2013. >> i was itching for a smarter partner. and it still took years to find the right person. i like to say that colleen rescued our company. >> she'd been working as the ceo of another business. so she had the business chops. and not only that, she loved animals. >> i had worked with company founders in the past, and i learned very quickly what it's like to, you know, run a business, with the founder very involved. >> alex and colleen agreed that she would come on board but they made a very key decision. she was not...