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Needed to be watching. >> all that changed when he heard about colleen mccracken. it was 2013. >> i was itching for a smarter partner, and it still took years to find the right person. i like to say that colleen rescued our company. >> she'd been working as the ceo of another business, so she had the business chops. and not only that, she loved animals. >> i had worked with company founders in the past, and i learned very quickly what it's like to, you know, run a business with the founder very involved. >> alex and colleen agreed that she would come on board, but they made a very key decision...

That was very good at one, two or three things. but the reality is, we had twelve things that we need to be watching. >> all that changed when he heard about colleen mccracken. it was 2013. >> i was itching for a smarter partner. and it still took years to find the right person. i like to say that colleen rescued our company. >> she'd been working as the ceo of another business. so she had the business chops. and not only that, she loved animals. >> i had worked with company founders in the past, and i learned very quickly what it's like to, you know, run a business, with the founder very invo...

The changes. that's sometimes hard to do. >> that doesn't mean that there are not times when the pair don't see eye to eye. >> i would say alex and i disagree often. i mean, it does happen. we are not on the same page, but the difference is that we do listen to each other, and there are times when he's right and i'm wrong, and i change the decision because of that. >> technically, alex has the ultimate say, but that's not the kind of relationship he and colleen have formed. >> reverse the decision, but it wouldn't ever come to that because we have an understanding, i trust that she's seeing wh...

Quickly. >> i do believe that the first role of any ceo is to observe. you never act initially. you really have to give some thought to observing and talking to people and learning more about the founder. >> she sets the tone by rallying employees and coming up with goals. >> there were a lot of things that people were working on, but not necessarily all working together towards common goal. to be honest, it was a little bit of a sigh of relief for the employees because they were not really sure what the priorities were. >> alex did his part by stepping back so colleen could drive the company ...

Had to feel comfortable with colleen first. >> if i felt like i could not let go of a specific product or the trust was not there, it's debilitating, and almost, to me, feels like a dog leashed to a tree. >> colleen agreed with alex's plans, thinking it was better for everyone to get to know each other. >> it was different to come in, here's our new ceo, versus here is someone to help us on the prompt we're working on, and so i think it was a really good opportunity for the company to meet me and me, also, to meet the company. >> alex realized pretty quickly that colleen was the right person f...