University, is in the first class of students who can now start cashing in on the $18 billion college sports industry this fall the general counsel for the national labor relations board issued this memo supporting ncaa athletes who can now collect payment on their name, image, or likeness, nil. i m jacked up, getting ready for everything i have, getting my iron hot for the wwe, i m going to be ready to go. reporter: he signed with world wrestling entertainment, the wwe. to allow college students to sort of monetize and utilize their name, image, and likeness it s opened up an avenue for us. reporter: wwe superstar and executive paul hhh livac signed 15 college athletes after the rule change. this allows them to have that open door to earn money while in college. what s going on, world? dtr here, i m officially part of cameo. reporter: ucla quarterback dorian thompson-robinson, sidelined from the holiday bowl due to positive covid cases on his team, finding fame off the field