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Swedish vaccine website accidentally uses 'Hide the Pain Harold' meme as promo pic

Swedish vaccine website accidentally uses ‘Hide the Pain Harold’ meme as promo pic
Shweta Sharma
© Provided by The Independent
Sweden’s health officials got a crash course in online meme culture after they unwittingly used a well-known viral stock image to promote a Covid-19 vaccination drive.
Unfortunately for those trying to encourage people to take their jabs, the image in question is of a Hungarian man forcing a smile that is known online as the “Hide the Pain Harold” meme.
“Harold” was being used alongside an announcement that the Stockholm region was expanding its vaccination drive to include all residents over the age of 75 at the weekend.

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