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M&M's has announced its first new mascot in a decade, "Purple," designed to encourage acceptance and inclusivity through her earnest self-expression. Mars will also release a new flavor in early 2023, Caramel Cold Brew M&M's.
For the first time in a decade, Mars is expanding its crew of M&M colors with the introduction of Purple.
The new purple "spokescandy" is a peanut M&M who was designed to represent acceptance and inclusivity, Mars said.
M&M's has a new color candy on the way. The first female peanut "spokescandy" will be Purple and represent "acceptance and inclusivity."
M&M's have introduced a new character for the first time in 10 years. Purple is the new female spokescandy designed to represent acceptance and inclusivity by the US-based brand.