Page 2 - Colour Solutions News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Finding the right tone – colours and inks in packaging Expand Colour plays a crucial role in the world of packaging. According to findings by the Institute of Color Research, up to 85% of customers’ first impressions of a product on the supermarket shelf are based on colour alone. Colours that stand out on the shelf and also in an e-commerce context can make a real difference in how well a pack performs. But how can this be achieved, especially in a context of increased sustainability demands, and what are the challenges that have to be overcome? Elisabeth Skoda takes a closer look.

The Digital imaging Association’s (DIA’s) next helpful online webinar, Gambling with Future Technology: How Technologies and Applications will Impact your Business, will take place next Wednesday, February 17, 2021 at 12:30 pm Eastern Standard Time (Canada and the USA). It’s both a challenging and an exciting time in the printing and graphic communications industry, as many print providers have been forced to transition – and even re-invent – their operations and businesses with many new developments and technology innovations, due in part to COVID-19 and other industry trends. But...