Inside the Solve for the Clash Between Traditional TV and Digital Advertising
Inside the Solve for the Clash Between Traditional TV and Digital Advertising Columnist Tim Natividad on an old-school strategy for the streaming environment Sujean Gahng for Adweek March 15, 2021 Editor’s Note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Roku’s Tim Natividad discusses how he is responding to the growing number of performance-oriented and DTC brands that want to buy TV audiences. Below, in his own words, he discusses how he’s approaching the need with more...
Source: adweek.com