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Sofia Hernandez, TikTok's global head of business marketing, declared that TikTok had gone from "being viral to vital" for businesses. The company's executives introduced new tools for running ads against trends and events like the Summer Olympics in Paris.
Inside the Solve for the Clash Between Traditional TV and Digital Advertising Columnist Tim Natividad on an old-school strategy for the streaming environment Sujean Gahng for Adweek March 15, 2021 Editor’s Note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Roku’s Tim Natividad discusses how he is responding to the growing number of performance-oriented and DTC brands that want to buy TV audiences. Below, in his own words, he discusses how he’s approaching the need with more...
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AVOD on the Rise Learn more about streaming ad revenues at Streaming Media East. See complete videos and other highlights from Streaming Media West Connect on Streaming Media's YouTube channel. Read the complete transcript of this video: Eric Schumacher-Rasmussen: What about the AVOD side of things, in terms of the sustainability of AVOD models, free-to-air models that are ad-supported? Michelle, what do you see? How is AVOD doing overall? And do you think the fact that there are more streamers watching TV means that AVOD services are getting an advantage that they might ...
Hub Entertainment Research's Jon Giegengack reports survey findings on how media, TV, and OTT consumption and cord-cutting trends have changed during the COVID-19 pandemic in this clip from Streaming Media West Connect.