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Sofia Hernandez, TikTok's global head of business marketing, declared that TikTok had gone from "being viral to vital" for businesses. The company's executives introduced new tools for running ads against trends and events like the Summer Olympics in Paris.
TikTok told advertising executives that it would fight the looming U.S. ban of its app in court, aiming to assuage the concerns of an industry that largely overlooks lawmakers’ data security concerns in its bid to reach consumers online.
Hundreds of marketers and ad agency types flocked to TikTok’s annual sales presentation after a new law put its future in question.
Doha, Qatar: Director of the Government Communications Office (GCO) and Chairman of the Web Summit Qatar 2024 Organising Committee, H E Sheikh Jassim...
TikTok took four leading creators from across the globe to Davos, Switzerland, this year so that they could champion their causes against the backdrop of the World Economic Forum (WEF). It is the first time that creators have taken part in the annual gathering of political, business and other leaders alongside TikTok executives. The creators were: Nadya Okamoto, an entrepreneur who campaigns to destigmatise periods and end period poverty; Dr. Karan Rajan, a surgeon and author from Englan...