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TikTok told advertising executives that it would fight the looming U.S. ban of its app in court, aiming to assuage the concerns of an industry that largely overlooks lawmakers’ data security concerns in its bid to reach consumers online.
Meta continues to tease ads in its messaging platform, but marketers are seeing other ways to take advantage of the app.
The tool, due to roll out in the coming months, will be embedded into Performance Max.
Reels, Shorts and TikTok: How do advertisers divide spend?. From PR Week
Struggling to monetize on Reels, creators look to Shorts and TikTok. From PR Week