Disillusioned DTC Brands Reject Walled Garden Measurement
Performance marketers have been using third-party solutions to measure campaign performance instead of relying on platform metrics.
Source: adweek.com
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Lessons Learned: Slow and Steady Won the Digital Marketing Race for DigiShopGirl's Founder
In 2012, at the start of the DTC boom, Katya Constantine founded DigiShopGirl Media. The digital agency used two relatively new technologies at the…
Source: biztoc.com
As Search and Social Converge Marketers Spy an Opportunity
TikTok and Instagram are offering search advertising, and advertisers see a chance to expand the surfaces of performance advertising.
Source: adweek.com
Google's Latest AI Ad Tool Stirs Fresh Transparency Concerns for Marketers
The tool, due to roll out in the coming months, will be embedded into Performance Max.
Source: adweek.com
Super Bowl Social Spend Shifted Toward TikTok, Reddit
Recent changes in the media mix upended Super Bowl digital advertising
Source: adweek.com