Disillusioned DTC Brands Reject Walled Garden Measurement
Performance marketers have been using third-party solutions to measure campaign performance instead of relying on platform metrics.
Source: adweek.com
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DTC and Digitally-Native Brands Find Bright Spots in Linear TV
Digitally-native brands--diversifying away from performance platforms like Meta and Google--are finding success in a decisively analog, famously…
Source: biztoc.com
Braintrust Data wants to make enterprise AI better with faster evaluations
Braintrust Data launched in August 2023 and has already roped in “hundreds” of enterprises and startups as customers, including known names such as Airtable, Zapier, Coda and Instacart.
Source: venturebeat.com
AI Evaluation Startup Braintrust Raises $5.1 Million From Greylock
Braintrust's founder and CEO Ankur Goyal led the AI team at Figma before starting this company.
Source: businessinsider.com
AI startup Braintrust helps developers evaluate and enhance their AI products. The team just raised a $5.1 million seed round from Greylock
From left: Braintrust founder and CEO Ankur Goyal and founding engineer Manu Goyal. Braintrust Braintrust helps software developers test and quickly enhance…
Source: biztoc.com