Michael Lisovetsky News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Performance marketers have been using third-party solutions to measure campaign performance instead of relying on platform metrics.

Younger generations maintain a checking account balance of less than $500, on average.

FinSMEs is the financial news site dedicated to covering venture capital, private equity, and merger and acquisition deals in real time!

Unlike typical investors whose focus is getting sweet ROI, MAGIC Fund looks out for how much value they can drive for startups invested in.

Why it's an acquisition target: Building adtech for new retail media networks Pacvue is one of a handful of startups that plugs into the growing number of retail ad networks like Walmart, Target, and Instacart. The firm sells technology that brands use to manage their ad spending on Amazon. It expanded to other retailers last year when e-commerce boomed in the pandemic. Pacvue says that its business grew 300% in 2020. Sellics CEO Franz Jordan said there's a growing need for companies like Pacvue to handle ad budgets for big brands that sell on Amazon, Target, and Walmart. Pacvue president Mel...