Page 20 - Columns Blogs News Today : Breaking News, Live Updates & Top Stories | Vimarsana

The Recreational Boating and Fishing Foundation introduced its Women Making Waves campaign in 2018 to empower girls and women to give fishing a try.

With rough economic seas on the horizon, visiting the retail front lines can cement relationships and ensure repeat business. Also, the Fort Myers show turns 50 this year.

Regularly measuring customer satisfaction is a powerful tool for companies.

After two years of unprecedented growth, and with economic uncertainty looming on the horizon, marine marketers are focusing on digital as well as print efforts, and customer engagement — but with a wary eye on continued supply-chain issues, inventory shortages, inflation, fuel prices and more.

Boaters are ponying up at the pump, but will they forego in-store gear purchases to keep their budgets intact? Also, the Seattle Boat Show will shorten its weekday hours for 2023.