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E-PWC are Almost Here Author: Electric personal watercraft are becoming viable alternatives to existing models So far, companies moving toward electric personal watercraft have stuck only a proverbial technological toe in the water, but the recent announcement that Sea-Doo is planning to jump into the market indicates that e-PWC could be a mainstream option for consumers in the near future. The auto industry, with its ample funding for research and development, has long been the bellwether for many of boating’s technological propulsion innovations. Electric power is the new big deal for two...

A Rising Tide A robust economy and positive outlook among consumers and businesses continue to pilot the ship toward pre-pandemic normalcy Author: Jonathan Hough A prime measure of consumer confidence soared in April as the number of fully vaccinated Americans rose above the 100 million milestone. The Conference Board reported that its Consumer Confidence Index rose to 121.7 from a revised 109.0 in March and was at a 14-month high. “Consumers’ assessment of current conditions improved significantly in April, suggesting the economic recovery strengthened further in early Q2,” ...

Marketing Leadership in a Digital World Using these five strategies will keep your business on a course for success Author: Jun 1, 2021 For marine industry marketers, the pandemic was a game-changer. The lack of in-person events, trade shows and personal communication eliminated many traditional channels from the marketing mix, and the focus quickly shifted to digital solutions. Businesses rapidly accelerated their digital transformation efforts, and digital strategies for sales and marketing initiatives were thrust to the forefront. Regardless of digital maturity level prior to the pandemic,...

Leading an Evolving Organization Author: Jun 1, 2021 It all started when surfers had trouble parking to gain access to the waves. That same summer, high bacteria counts spiked, closing beaches on Aquidneck Island, home of Newport, Middletown and Portsmouth, R.I. The result was a new grassroots organization speaking out for access to clean ocean water. Almost as an afterthought, the group ran a beach cleanup, which sparked community engagement and became a defining feature of Clean Ocean Access, a nonprofit that now raises and spends $1 million annually. Dave McLaughlin was a surfer who co-fou...

‘Swirling’: An Organizational Nightmare Author: Adobe Stock Does your organization have problems that never seem to get resolved? Is your team better at identifying challenges than overcoming them? Does your team talk about a problem again and again without fixing it? If so, bells and sirens should be going off because your organization is at great risk. You are experiencing what our company calls “swirling.” Swirling happens because it is way easier to identify problems than to solve them. It is easier to suggest solutions when you are not responsible for the results — or un...