Time to Pivot
After a buoyant two years and an unprecedented sales heyday among first-time boat buyers, the recreational marine industry must now prepare to pivot once again amid a shifting economy.
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After a buoyant two years and an unprecedented sales heyday among first-time boat buyers, the recreational marine industry must now prepare to pivot once again amid a shifting economy.
For the month of November, 82% of retailers reported declines in new-boat sales, a noticeable drop-off from October statistics.
As we wind toward the end of the year, our columnist encourages dealers to take some time off from worrying and sing a little tune.
This month’s Pulse Report asks dealers about their 2023 sales expectations and handling consumer pushback surrounding higher unit pricing.
A key measure of U.S. consumer confidence declined in November amid continued high inflation and rising interest rates.