Opinion: How to Make the Big Jump to eCommerce
Opinion: How to Make the Big Jump to eCommerce May 7, 2021 With more companies and brands embracing eCommerce and digital transformation, Louise Mulvey, eCommerce Director with Core, outlines the three key areas marketers should focus on to succeed in the future world of commerce. 2020 changed e-commerce forever. As movements were restricted nationwide, consumers moved online in significant numbers. We witnessed more growth in the first eight weeks of the pandemic than we had seen in the previous 10 years. Online as a percentage of retail sales increased from 3.5% to 15.3% during this period ...