CNY Roundup: Agencies jump at the chance to solve pain points with creativity
Unlike other years, this year in the MARKETING-INTERACTIVE newsroom we saw a higher number of agencies showing off their creative prowess during the festive Chinese New Year period. From augmented reality to social campaigns, agencies are spreading love and joy this Chinese New Year. Agencies are known to solve problems, was the sentiment put forth by Terence Teo, Meet Isaac’s co founder – and this year there are tons of pain points when it comes to gathering and visitations. "COVID led to the acceleration in the use of digital and technology for us to solve new problems which we ha...
Source: marketing-interactive.com