Monday Memo: Yes, You Need More Cume | TALKERS magazine - talk media trade
By Holland Cooke Consultant BLOCK ISLAND, RI -- “Cumulative Audience” is radio’s version of what newspapers called “Circulation,” back when there were newspapers. It’s the number of people who tune-into your station during the week. Listeners, not listening. How many, not how many “Averag ...
Source: talkers.com