Detailed text transcripts for TV channel - MSNBC - 20130209:10:51:00
That they're going to get a premium for, because i think as norm alluded to, it could be seen as a commodity product if other people could come in and do it. they're going to want to know. you've got such an emotional story behind the creation of this. i think there are potentials there. the second part is making the advantages really clear to the potential investor, what is really proprietary about this that's going to stop somebody else being able to do that. they'll want to know that. >> it seems from both of those guys, is what they're looking for is there, you've got the emotion you likel...