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Centre Mulls 'One Force, One Trait' Idea to Iron Out Counter Insurgency, Anti-Terrorism Drills | Exclusive

The proposal, which was sent years ago, is now under ‘active consideration’ and, if approved, forces or police will be identified to conduct specialised counter-insurgency trainings ....

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isa: Advertiser body launches media charter to promote transparent practices in advertising

According to the association, the model media agency agreement template was established to establish clear and exact agreements between advertisers and media agencies, especially given the significant media flow and intricacies of the media ecosystem. To prioritise privacy and consumer protection, the charter also establishes guidelines for the responsible collection and usage of consumer data. ....

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Advertiser body introduces media charter to encourage transparent practices in advertising

The Indian Society of Advertisers (ISA) released the ISA Media Charter, a comprehensive program aimed at securing brand interests. ....

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isa: Media charter: Advertisers' body pushes for fair practices

To prioritise privacy and consumer protection, the charter also establishes guidelines for the responsible collection and usage of consumer data. The charter also aims to provide unified measurement standards for both TV and digital platforms, allowing marketers to better gauge the success of their campaigns across multiple media channels. ....

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