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What is your communication style like?

To for americans. let's look at the polls. it shows 49% said it is extremely important the democratic nominee had a good chance to beat trump. 39% said it was very important. do you think booker had it wrong here? >> i think it's on brand for booker. there are two kinds of democrats. as a republican looking there on this it strikes me some of them are running on trying to be more optimistic and some of them running on the populism. booker is trying to go down that route of the uniter. ultimately i'm waiting to see how they will play out on a debate stage. it is two very distinct kinds of com...

Mike pence, and mike pence in particular. jeff alluded to that you said earlier you think mike pence may have been behind this op-ed. but you heard him deny it. do you still believe that, and if so, why? >> i went through all the e-mails i received from his staff, the memos, the speeches, and just tried to do an analysis of their communication styles, and it seemed very consistent with this op-ed. that's how i came to the conclusion. i put four names up. i put bill stepien, johnny stefano. these are people who made comments that made they think they would be involved in some of this. but i loo...

>> upchuck, am i right? >> you're right. the communication styles are so radically different. for 16 months, 18 months, people were -- even if they didn't want to vote for him they were entertained by donald trump who doesn't have to speak from a teleprompter. i think more democrats focus on him using twitter and urge them to stop it, he's going to keep doing it because it's his most effective tool. why would you do away with their most effective tool? i think if the democrats want to beat him, they have to beat him with ideas or ignore his tweets and figure out a way to work around it. >> it'...

Not a viable candidate but he clearly attraction media attention and you have even less viable in senator cruz. jeb bush doesn't fit in that race. >> is it also the way the communication styles are leveraged today? we see donald trump sending out a tweet in a matter of seconds here. it's been said that jeb bush if s a paragraph candidate in a twitter campaign, a twitter world. that may be true. >> donald trump is like a car accident candidate. you can't look away. >> including his hair, right in. >> literally making jokes about your hair and hair products gets you media attention if you're don...