How Drones and a Rainbow Flag Turned a Communist Statue into a Symbol of Equality
Behind the Work 12 Add to collection Saatchi & Saatchi Ukraine creative director Kosta Schneider looks back on a stunt for KyivPride that redefined the controversial symbolism of Europe’s tallest statue Decades of Soviet rule still cast a shadow over countries like Ukraine, a country with some of the highest levels of homophobia in Europe. In that context, KyivPride is a particularly vital activist event, where thousands of people gather to support human rights and stand up to intolerance (as well as those who oppose those rights). During a pandemic, when all public events were cancelled i...