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Sally Brands — Lifetime Impact Award
And crime reduction a necessity. kimberly is a minister and community activist in baltimore. she agrees with the president's goals, but as the body count grows in her community, she wonders what he will do to achieve it and when. >> i think it sounds great on paper. but when and how will we really receive the benefits? >> reporter: one approach that benefits baltimore now, community collaboration. >> about 50 plus officers that are specifically designated to be in the community. they don't, you know, answer crime calls or things like that. they build relationships. right here. they build relat...
>> i think we went from gentle to really aggressive. how about that? i think the went from a really gentle nonprofit to let me bulldoze through these doors and just introduce myself sort of thing. >> in this situation, beating around the bush wasn't going to work. downtown brookings had an image problem. and someone had to nip that in the bud. >> when i said i was hired as the director of downtown, they would say, we have -- the director of downtown? i don't know what that means. oh, there's a downtown brookings. they didn't know. >> he also needed to get past all the questions about his age. ...
Just introduce myself sort of thing. >> in this situation, beating around the bush wasn't going to work. downtown brookings had an image problem. and someone had to nip that in the bud. >> when i said i was hired as the director of downtown, they would say, we have -- the director of downtown? i don't know what that means. oh, there's a downtown brookings. they didn't know. >> he also needed to get past all the questions about his age. which distracted from his mission. >> when i introduced myself, it's wait, you're in college? you're a full-time student? yes, i have a paper to write tonight, ...