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DBS commended for embedding corporate responsibility principles in its sustainability strategy, stepping up efforts to give back to the community Also named…

Being a bank for the times is to be more like a startup, more like a techie, more like an eco-warrior, and less like a traditional bank HONG KONG, July 28, 2022 /PRNewswire/ -- DBS announced the roll-out of regional 'Be a Different Kind of Bank' brand campaign in Hong Kong. In 2018, DBS told customers it wanted them to "Live more, Bank less". Four years on, the bank continues to defy the status quo - this time, with its latest regional brand campaign, which makes clear it is more like a startup, more like a techie, more like an eco-warrior, and less like a traditional bank. T...