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Industry Craft Lions jury president values 'emotion over function, dreams over efficiency' in judging best work | Advertising

Published: May 4, 2023

CANNES LIONS JURY PRESIDENT Q&A: Dentsu Japan's Yoshihiro Yagi breaks down his process, insights and sensibilities on selecting the best work.

Source: campaignasia.com

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Yoshihiro YagiClio AwardsIndustry Craft LionsEvian Water Boy CommercialComo XylophoneThe WorkYoshihiro YagiCannes Jury PresidentAnnes 2023