I Hope The Mini Vision Urbanaut Concept Is Having A Good Day
I Hope The Mini Vision Urbanaut Concept Is Having A Good Day Unveiled digitally last November, the Vision Urbanaut is now in the physical world Image: Mini BMW’s Mini brand has spent the last 15 years totally ruining its brand equity by introducing decidedly-not-mini cars and SUVs. In the beginning of Mini’s brand it lured customers in with funky retro futuristic good looks, a compact footprint, and the promise of a good time, but has slowly become a boring, staid, also-ran Compact Ute brand that doesn’t know who it is or what its customers want. Much like other forward-thinking hip bra...
Source: jalopnik.com