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Into an education process about mitt romney's record and the fact he's been just about everywhere on just about every issue. and you cannot count on this person to represent your values, to fight for you, and that will become clear, as it did in massachusetts, when -- >> you just said it in a nice way. steve, you said it in a nice way, it's going to be a campaign of what we call comparison ads after comparison ads, and some of them won't even be comparisons, they will just be outright negative, and they won't benefit from the "i am barack obama and i paid for this ad," you won't hear that. you...

Choice. and he's going to make it also into an education process about mitt romney's record and the fact he's been just about everywhere on just about every issue. and you cannot count on this person to represent your values, to fight for you, and that will become clear, as it did in massachusetts, when -- >> you just said it in a nice way. steve, you said it in a nice way, it's going to be a campaign of what we call comparison ads after comparison ads, and some of them won't even be comparisons, they will just be outright negative, and they won't benefit from the "i am barack obama and i paid...