'Finfluencers' now on regulator's radar
'Finfluencers' now on regulator's radar Tuesday, June 29th 2021, 6:11AM by Matthew Martin Rob Everett. The Financial Markets Authority (FMA) says its guide to talking about money online follows on from concerns that some social media influencers and bloggers may be straying into the realm of regulated financial advice. And, according to Compliance Refinery chief executive Steven Burgess, the FMA's guidelines are timely, necessary and important, and shows the regulator is adapting quickly to changes in the financial advice industry. FMA chief executive Rob Everett says the new guide is primari...