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Address the internet in the way they did that was by coming up with internet explorer chrks they presented as the world's best browser. it wasn't. microsoft's stuff never is the best, but it was well marketed and it was pushed and they had a lot of money behind it. >> here came microsoft with its own version of a web browser built into windows '95. their intention was to kill netscape as the browser and make internet explorer its replacement. >> 5, 4, 3, 2, 1. >> a consumer feeding frenzy. many computer stores like this one in miami opened at the stroke of midnight so customers could be the fi...

Ipod later that year. ♪ one, two, three, four tell me that you love me more ♪ ♪ ♪ you know who you are ♪ one, two, three, four >> jobs' genius was how he sold the ipod. it wasn't a machine for you. it was you. >> people sometimes forget that they are very unique and that they have very unique feelings and perspectives. the whole computer industry wants to forget about the humanist side and just focus on the technology. we think there's a whole other

Ipod later that year. ♪ one, two, three, four tell me that you love me more ♪ ♪ sweet lips long nights ♪ ♪ you change in your heart you know who you are ♪ ♪ one, two, three, four tell me that you love me more ♪ >> jobs' genius was how he sold the ipod. it wasn't a machine for you. it was you. >> people sometimes forget that they are very unique and that they have very unique feelings and perspectives. the whole computer industry wants to forget about the

Visible threat. >> ibm wants it all and is aiming its guns on its last obstacle to industry control, apple. will big blue dominate the entire computer industry, the entire information age? was george orwell right? >> the first glorious anniversary of the information -- >> that ad was, again, a juxtaposition with ibm. >> that's what it was about. >> yeah. >> people in the audience were the mindless ibm users. >> yes. you know, for steve it was great because he had this bad guy/good guy and he loved playing that role. >> we shall prevail. >> on january 24th, apple computer will introduce macinto...

They have very unique feelings and per spectives. the whole computer industry wants to forget about the humanist side and just focus on the technology. we think there's a whole other side to the coin, which is what do you do with these things? can we do more than just spreadsheets and word processors? can we help you express yourself in richer ways? >> apple, at the core, its core value, is that we believe that people with passion can change the world for the better. that's what we believe. >> steve talks a lot about the values of the company and said that apple was a company that was designed...