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Many people watching this have no idea what aws is. where did it come from? there were a few things going on that made us think that this was an interesting idea. most notably, jassy realized that in order to continue experimenting and expanding, amazon s computing technology would have to move a lot faster. if you need a server to try and experiment, typically it takes you 10 to 18 weeks to get that server. with the cloud, you can spin off thousands of servers in minutes. we figured if we needed it, other companies needed it as well. in the same way that amazon transformed the speed of shipping physical products, aws has done the same for data. the cloud is not up there, it s in machines sitting on the ground all around the world and ....

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