NBCU Partners With Top Brands to Transact on New Currencies
The Currency Council will transact on real dollars.
Source: adweek.com
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WideOrbit and Comscore Expand Partnership to Power Next Generation Automated TV Buying and Selling at Scale
More than 65 agencies, brands and DSPs will have access to WideOrbit’s Comscore TV-powered marketplace.
Source: pressreleasepoint.com
Entravision Kicks Off 2022 with Addition of Comscore's Census-Based Local Audience Measurement for Palm Springs Market
/PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, and Entravision Communications...
Source: prnewswire.com
Entravision Kicks Off 2022 with Addition of Comscore's Census-Based Local Audience Measurement for Palm Springs Market
/PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, and Entravision Communications...
Source: prnewswire.com
Comscore Launches Its Single-Source Cross-Platform Measurement System
Will compete directly with Nielsen’s Nielsen One as the industry searches for better ways to measure audiences
Source: tvtechnology.com