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Unique way because the magazine initially carried the brand. now the brand carries the magazine. in other words, the playboy brand itself is hotter than at any other time. and that's amazing. >> and yet, i mean, here's the latest issue. you've got the woman from "mad men" posing for your magazine. but i mean all magazines are in trouble to varying degrees. you grew up, you know, creating this brand on paper. >> yes. >> and now in the 1970s you had a circulation of 7 million. now it's about a million and a half. >> yes. >> so in a way now this is the weakest link of the playboy empire? >> i wou...

Mixture of a socializing of the races, just as it did in my life. and because of that i knew before the fact we weren't going to have distribution in the south. >> the movie also says you had battled over the years for distribution of condoms and for legalization of marijuana. so you took some political stands in your time. >> yes. uh-huh. we were always the amicus curiae, friend of the court in roe versus wade that gave women the right to choose. >> people -- i've heard this joke since i was a kid. people would say about "playboy" i read it for the articles. >> some people do. >> did that jok...

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