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The Volt could have been a life savior for General Motors, but it became a burden when the world financial crisis struck, and GM's execs preferred to play it safe. Maybe too safe.
Audi escaped extinction in the '70s, when Volkswagen bought the Ingolstadt factory to expand the production capacity for the Beetle, but ended up agreeing that the four-ring brand may continue making its model 80, which eventually saved the brand.