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Sometimes you can get caught in an updraft where a hit is made that focuses on stories by african-american people and then it's like, let's do a bunch of those. and that's going to last until, like, they start failing and then someone will look for the next hit. >> absolutely. and people, unfortunately people start to blame that thought of, like, well, you know, shows with black people of music they're not into that. let's not do buddy buddy because they're not into that. when you have the show "fresh off the boat" it is the first show of asian-americans at the center there's so much focus on ...

>> absolutely. and people, unfortunately people start to blame that thought of, like, well, you know, shows with black people of music they're not into that. let's not do buddy buddy because they're not into that. when you have the show "fresh off the boat" it is the first show of asian-americans at the center there's so much focus on that rather than is it entertaining, is it fresh and unique. >> it becomes in the minds of executives, it becomes essentially proof concept test cases. yes. >> if it doesn't work, you will hear someone say we did fresh off the boat. and someone said i have a stor...