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Texas, janine turner radio talk show host in dallas. why do you think michele bachmann has lost so much support in iowa, janine? >> well, i think that rick perry came along and took a lot of wind out of her sales. she has focused a lot of time on the fact that obama is a socialist, which is true. but now is time to focus on her agenda in a clear, concise, and catchy way. what are her views? what is her -- >> bill: she has made it clear. she is very clear. >> not necessarily in a catchy way. herman cain did 9-9-9. you walked away and remember. >> bill: he had the slogan. we only have four weeks...

Simplicity of it, it's simple, concise. that's what he loves about 9-9-9. then he says, you have to amend it, in other words, complicate it. >> he said it's not done. that's the very last thing he said. i think what donald trump likes about it is that it's catchy. it's something that trips off of everyone's lips when you ask, who's herman cain? oh, 9-9-9 guy. once you get into the details, it's horrifying. even donald trump in the sound bite you showed says, i don't agree with it but he likes the fact his tax rate will be brought down to %. he loves that. of course he would. anybody would. the...

I have not spoken to him today. i spoke to him before his tele town hall with michele bachmann. >> there's wonderful trump inconsistency within one answer. he's up here at the top of his page in the transcript of what he just said, he's saying the simplicity of it, it's simple, concise. that's what he loves about 9-9-9. then he says, you have to amend it, in other words, complicate it. >> he said it's not done. that's the very last thing he said. i think what donald trump likes about it is that it's catchy. it's something that trips off of everyone's lips when you ask, who's herman cain? oh, 9...

Iii, they used all the media that was available at that time. television and radio and people understood what that meant. if they can use this effectively, this is the way to get it out to most of the people. but, again, if you just put it out, you're really just creating fear and panic, unless they define and they have to do it area by area, what that means, and where you're supposed to go, what you're supposed to do. >> concise and informative. it is pretty high-tech that they're going to be using social media to get it out to all of us. tyler, great to see you. former cia officer, appreciat...

They have got the rise of china that they have to manage well, and now they have multiple states that they are having to worry about in the middle east and sort of follow and try to figure out, and so they need a strategy, and some of the criticism of the administration i think goes to whether there is a clear strategy. it's not obvious that there is one for the overall middle east, but i do think, jessica, while the president has -- while the outcome in egypt is what the president had hoped for. that is a quick and orderly transition, i do think they have had trouble with their messaging. the...