How Troverie Tried—and Failed—to Beat the Gray Market
December 14, 2020 Troverie took its name from the word trove, which Google defines as a “store of valuable or delightful things.” And for a while, watch execs were hoping for delightful things from Troverie. The e-tailer, which sold only authorized timepieces supplied by authorized retailers, let watch companies sell product online in a multibrand environment that wasn’t the gray market. Over two dozen independent jewelers joined its retail network, excited to sell certain brands online that they never could before. When Troverie debuted in August 2018 with 800 models from 16 brands, ...
Source: jckonline.com