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In the above session from Connect Now, Emily Lentz of Curbio explains the snap decisions buyers make when it comes to curb appeal; it's critical for marketing a property and attracting buyers, so now is the time to prepare for the spring surge.
Social media expert Michelle Berman, creator of The Instagram Power Method, shares how to brand yourself with ease and consistency at Inman Connect Now.
When real estate agents truly care about their customers, they can't be afraid of trying new things, Jackie Soto, broker at eHomes, told Brad Inman during an Inman Connect Now panel on Thursday.
During Inman Connect Now, Redfin CEO Glenn Kelman also noted that there is pressure on real estate agent commissions right now, and expressed support for the MLS system.
Savvy agents know the necessity of harnessing social media platforms to get more eyes on their listings. The next step is generating real leads through social media.