Greg Schwartz Predicts An Industry With 'Hybrid Brokers'
! As companies adopt an end-to-end approach to the real estate transaction, former Zillow executive Greg Schwartz thinks a kind of “hybrid broker” trend will emerge, whereby most brokers don’t just offer traditional assistance when buying a home, but will also offer additional tech-enabled services. “We’ve made a lot of profits out of offering a relatively disjointed customer experience [thus far],” Schwartz said in conversation with Clelia Peters during at Inman Connect on Thursday. “But that doesn’t mean you need to go to an industry that’s run by tech only.” Greg Schwa...