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Detailed text transcripts for TV channel - MSNBC - 20120519:09:44:00

why do you want the cup? why do you want a cup today? that is the great question, why did you come to my company today and why not yesterday or three days the ago or three months ago and why today? well, because i broke all of the china and i have a party tomorrow. well, that solves the problem. when you ask the question and get the answer, that sells the product. you want a celebrity of the product, and whether it is cups or phones or whatever, you want the authority or the expert or the go-to guy. when i think coffee kups,cups, e to do it. one of the company goals is to get me as the number one authority in sales training so when a client thinks sales training, they think me. if i m the top thought of the person by blogging, social mediums and twitter and writing articles and doing things like this, price will not matter. you can look at celebrities in the tv world. they command a higher price, ....

Coffee Kups , Sales Training , Connect On Twitter , Etv World ,

Detailed text transcripts for TV channel - MSNBC - 20120519:09:52:00

It is not too risky. so build a fan base before you go to look for the money. if she wants to start a restaurant, build a fan base of clients that she has for the catering business and then get people to vouch for her, and maybe a blog or a twitter feed where people are connecting with her, and say, i have done all of the catering jobs and all of these happy customers and now i want the next step with the restaurant. it is tricky situation because more and more restaurants are getting the start as food trucks and once they have established the loyal following going into the brick and mortar location. and the take away is to get the investment money signed before you sip on gn on to that locati and we are hearing from the businesses more and more tougher to get a loan or outside inves t ment and one thing she did not mention is community banks and credit unions which were not swept up in the financial mess and are lending to the smaller businesses and something for ....

Lil Restaurant , Wont Loan Me Money , Fan Base , Catering Business , Connect On Twitter , Catering Jobs , Invest Ment , Food Trucks , Brick And Mortar , Community Banks , Credit Unions ,

Detailed text transcripts for TV channel - MSNBC - 20120519:09:41:00

Thanks, guys. yes. if you want expose sure for the small business, sometimes you need to grab the spotlight for yourself. here are five simple ways that you can become a household name courtesy of, inc.com. one, publish a book. ebook can submit your expertise. and consider giving a portion of the book free on the website to generate awareness. two, create your own video series. keep the videos short, and grab the viewers in the first five seconds and don t cover more than three key messages. three, start a news letter or magazine. check out the digital solutions like zenio and other publications. and four, build blogs. there are a lot of blog platforms to choose from. some are free and some cost a monthly fee, and whatever you choose, make sure that you have posts to share with linkedin, twitter and google plus links. ....

Small Business , Household Name , Inc Com , Town Don T , News Letter , Connect On Twitter , Google Plus , Blog Platforms , Build Blogs ,

Detailed text transcripts for TV channel - MSNBC - 20120519:09:55:00

Let s have lunch or whatever it might be and say, hey, i live 6,000 miles away, and let s connect on twitter. move to the next one. this is a question of the right time to launch your business. is it crazy to launch a start-up in these economic times? i m going t going to answer no. i assume you agree, but why? the best time to start a business is now if you have a great idea. a great idea can survive tough times and we talked about kick starter and ways to get inves t investment in a tough economy, an even in to a good economy a bad idea will sink. if you have a good idea, get the ducks in a row, and you will be fine. and in a tough economy, some of the marginal players are out of business and you have more potential market for yourself particularly if it picks up. it is a fantastic time to start a business whenever we are in a recession or a slow time, and great time. ....

Connect On Twitter , Start Up , Miles Away , Kick Starter , Invest Investment , Openforum Com Your Business , Potential Market ,

Detailed text transcripts for TV channel - MSNBC - 20120519:09:54:00

I have a good friend who runs a sun glass and accessory company, and its founding mission is on travel. he is traveling literally all over the globe and that is part of the journey to bring the customer s customers and the fans with him. and that can extend to almost any business. right. that is what i do. i give speeches all over the world and i have little commu communities in the little cities that i go to. next week in london and i will meet people that i know there because i can connect with them on social media and on twitter and facebook and linkedin. we were chatting on twitter this morning and saying looking forward to being on your business this morning. yes. and there is no reason she can t have an event in that particular place as you said you do, and keep in touch with them over the social media. yes, it is an advantage that she is traveling a lot, and if you are isolated in one place, it is hard to reach. and it gives a reason for the meeting. i m in london, ....

Sun Glass , Founding Mission , Openforum Com Your Business , Connect On Twitter , Social Media , Lets Meet Up ,