Different Mobile Offers Appeal to Different Generations: Nielsen
Different Mobile Offers Appeal to Different Generations: Nielsen While a coupon or promotion is most likely to get some generations to act on a mobile ad, targeted content is key for others, so finds the latest insights from Schaumburg, Ill.-based Nielsen. According to the market research firm's second-quarter 2016 Connected Device Report,19 percent of Millennials, 17 percent of Generation Xers and 14 percent of Baby Boomers find viewing an ad with a coupon or promotion to be the top motivator when engaging ads on a smartphone. In comparison, Generation Z and Greatest Generation member...
Source: progressivegrocer.com