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John Deere’s leading precision ag technology solutions for arable farmers and contractors will feature on its stand at Cereals 2021, on June 30 and July 1 – including some new tractors. Making its event debut will be the award-winning 8RX four-track tractors. Built in a compact frame for easy manoeuvrability in the field, this series has been developed with the aim of maximising soil protection without compromising tractor performance. Following a series of dealer roadshows, individual customer demonstrations and virtual events in 2020, the 8RX has proved to be extremely popular wit...

Exmark expands Radius zero-turn mower line The new machine features a twin-blade 48-inch UltraCut Series 3 cutting deck. BEATRICE, Neb. –– Exmark has expanded its 2021 zero-turn riding mower offering with a new Radius E-Series machine featuring a twin-blade 48-inch UltraCut Series 3 cutting deck. Exmark Product Manager, Mike Mayfield, said the new mid-size Radius E-Series model provides increased cut quality, improved mulching and more uniform clipping discharge. “Radius E-Series mowers deliver professional quality results paired with unmatched value,” Mayfield said. “The new 48-in...

Affinity shows off new look The corporate apparel and PPE workwear brand has also invested in a new headquarters, manufacturing and global distribution center. Following the acquisition of Affinity Apparel in October 2020, the Mi   Hub management team is delighted to announce the relaunch of the Affinity brand, with a completely fresh look and a headquarters, manufacturing and global distribution center. Over the last six months, the Affinity team has been working on the brand position and have refreshed the look and feel of the elements that will be used in their marketing collateral such...

John Deere unveils Precision Construction, new maintenance program Precision Construction provides customers with a suite of technology solutions, while John Deere Protect required maintenance will be performed in 500-hour intervals. Precision Construction provides customers with a suite of technology solutions focused on maximizing uptime and delivering increased productivity. “Since the beginning, delivering innovative solutions to our customers has been a core focus for John Deere, and the Precision Construction portfolio is taking that commitment to the next level,” said Andrew Kahle...

Neil Farley and his team from NM Farley & Sons John Deere agricultural and turf dealership in the South West of England Masons Kings is adding value to its own and customers’ businesses through the introduction of the company’s latest Precision Ag and Connected Support technology. This technology, which brings real benefits to agricultural customers, provides industry leading data collection and transfer systems to help improve business efficiencies and make substantial cost savings. Experts in the industry for over 30 years, Masons Kings has been a leading John Deere dealership in ...