FNB News - Focus on why ads: business objective, claim entry and impact at webinar
Monday, 01 February, 2021, 08 : 00 AM [IST] Vijetha Iyer, Mumbai The Protein Foods and Nutrition Development Association of India (PFNDAI) has conducted a webinar on Connecting Responsibility with Consumers. The seminar was focussed on Advertising and Claims Regulations: Bridging the gap between industry and consumers. Zafar Khan, head, scientific affairs and regulatory affairs, Mondelez International, spoke about advertisement/claim, why advertisement needed: business objective, claim entry and impact, validations of impact of claims and regulatory framework. Spea...
Source: fnbnews.com